Twitter on Thursday launched a new analytics for Cards program, a move that should give publishers, developers, and brands an in-depth look at their tweets' interactions.
In a blog post, Twitter said that the program, which is being rolled out to all Cards users over the next few days, will let those users see things like how many impressions a tweet got, and how many clicks included URLs got.
Twitter Cards allow certain users
to post rich content, such as videos, links, pictures, content previews, and more, in their tweets. With the analytics tool, these users can see how their tweets and the content included in them are being consumed. Twitter also promises that Card users will be able to see what can impact interaction. "Small changes -- using a different Twitter Card, conversing more with the followers who love your content, or installing or changing the location of a Tweet button -- can make a big difference," Twitter wrote in its post.
The program will give Card users access to a dashboard, where they'll be able to see analytics data. They'll also be able to get information there about their rate of follower growth, and who their followers are.