Why is SEO Important?
For any business looking to get found online, SEO is crucial. And let’s face it, if you’re not looking to get found online, you’re not looking to get found at all. The digital world is where your customers are, and it is there that you need to stand out to them and stand apart from competitors. Read on to understand how Search Engine Optimization benefits your business.
6 Ways SEO Helps Your Business
1. SEO Leads to More Clients
Many small businesses, like consultants, can struggle to get clients. Improving your SEO allows your business to get found online, which increases traffic to your website and to your store, and helps you to get more clients.
2. SEO Facilitates Word of Mouth Marketing
SEO is an important part of referral marketing because people who hear about your company will want to look it up, but they won’t always remember the name. However, if they remember that it was a tailoring service in Chicago, for example, they can type that into Google and, if you’ve done your SEO homework, find your business.
Casual conversations that are great for word of mouth marketing are bad for remembering things. If your word of mouth leads are coming from a situation that isn’t conducive to writing things down, you could be missing out on a lot of business.
3. SEO Shows You Care About Your Business
SEO is a basic way to get your website found online and is extremely important for businesses without a storefront. Optimizing your SEO shows that you care about your business and makes it easier for people to see that.
4. SEO Bolsters Your Business Reputation
Getting to the first page can give you a sense of accomplishment (and maybe even power), but it does more than that. As a potential customer, you feel that you can trust companies that rank high in Google searches. If a customer can’t find a business on the first page of Google, they usually think there is something wrong with the business. SEO boosts your ranking in search engines, putting you at the top of the page and at the forefront of the minds of your target audience.
5. SEO Makes Other Businesses Take Notice
Customers aren’t the only ones who notice when you rank on the first page in Google searches. Competitors and other businesses do too. One of the basic marketing concepts for small businesses is being in someone’s mind or first in their Google search when they’re looking for a business like yours.
It’s easy to get referrals from customers who already know about your business. But there’s something better than that – Referrals from other businesses who have customers of their own! The bigger the referrer, the bigger the buzz about your business!
6. SEO Rewards Hard Work
You put a lot of work into your small business, especially in producing content. Get that content out there and amplifying your marketing efforts through SEO! The better your SEO, the more traffic to your website and the more data you have to show for your hard work. It’s rewarding to see how your optimization efforts are working.